Red ShoesAnyone who's seen the classic film The Wizard of Oz remembers a couple key things about the Land of Oz. First, water makes witches melt, which seems like a very inconvenient weakness.

Customers expect at least 30 days to return an online purchase. But only 5% of shoppers say they return online orders more than 30 days after purchase. Being lenient with return time limits (e.g., a 60-day vs. 30-day policy) can actually decrease returns by creating less urgency around returns for the customer.